You can now ask respondents to rate many options on one shared scale, all in a single grid.

Asking people to rate fifteen things one by one loses them by question four. A matrix puts every option side by side, so you get lower drop-off and sharper comparisons. And the AI moderator still probes on the why behind specific ratings, so you go beyond a plain survey.

Add it in two ways. Ask the Study Composer for a matrix question in plain English, or pick the type yourself and edit the rows and scale directly. Choose single or multi-select. When responses come in, a grid view shows the comparison at a glance.

Watch the Loom walkthrough from our co-founder, Florian.